1) The Ill Manors Tag London campaign partnered with the creative agency, Powster, where fans were then prompted to tweet the new account @TagLondon and hashtag #illmanors. Fans were asked to write about their feelings on the current state of Britain. The campaign received over 5,000 responses and 300 tweets were selected. The chosen messages were projected in areas of iconic London sites. This was the absolute peak of the #illmanors hashtag as it received over 1.3k tweets that day, compared to the average daily 220 tweets per day. In order to promote, Atlantic Records partnered with a live stream production company, LoveLive. This allowed them to produce a live stream for the campaign and the stream of the launch party was put onto YouTube.
2) The campaign helps to promote the film as it spread the hashtag and branding of Ill Manors. This helped to create further awareness for the film and the narrative of the film as it represents people who suffer and do not have a say. However, this campaign gave people in Britain the chance to speak out as their messages were heard and broadcasted.
3) The Tag London campaign was promoted virally, with the help of YouTube. Other opportunities for fans such as 'a chance to win' an Ill Manors DVD for example, have also been promoted on the internet on social networking sites such as Twitter and Facebook.
4) This campaign is successful because it allows interaction for Ill Manors fans. Other media campaigns could involve protests, however these are usually in one specific area and the Ill Manors video has been streamed on many online links. Therefore, by gaining more views and awareness the campaign has been successful in achieving their initial goal, to get voices of Britain heard.
5) '#ILLMANORS #IGNORINGTHEPROBLEM DOES NOT SOLVE IT? #INSPIREKIDS DON'T PUT THEM DOWN? #SOCIALCHANGECOMESTHROUGHACTION NOT INACTION? @4PLANB'
This tweet could appeal to a C1/C2 demographic audience who are in their middle ages as it is directing this generation to support and encourage young people, rather than doing the opposite. It appeals to mainstreamers, using psychographics as the tweet is targeting a wide mass audience, as kids feel ignored on a wide scale. This tweet links to Plan B's TedX lecture as he speaks about inspiration as one of his main topics and that children who are more deprived than others are in need, and parents/teachers/society should do something to help young people rather than ignoring them. In the film Ill Manors, young people are represented in this way.
'#ILLMANORS JUST ANOTHER EXAMPLE OF CAMERON'S BROKEN BRITIAN'
This tweet is appeals to a D/E demographic audience and the strugglers group from the psychographics theory. This is because these groups are likely to feel negativity towards the parties in control Britain as they do not help the poor. This links to the Ill Manors music video. David Cameron is presented in a negative manor in the video, showing the reality of people being against him. In the Ill Manors film, characters are shown to disrespect authority such as the police, by the way they communicate with them. Therefore it relates to the lack of respect authority are gaining from certain young groups of people.
'#ILLMANORS INCLUSION NOT EXCLUSION'
This tweet appeals to a A-E demographic audience and mainstreamers, using psychographics. This is because exclusion can be a feeling everyone feels, therefore targeting everyone and anyone. This can link to Plan B's Jonathan Ross Interview as he speaks about the exclusion people (especially young people) and uses examples from characters in the film.
#'ILLMANORS YOU CAN'T EAT MONEY... BUT YOU CAN EAT THE RICH'
This tweets appeals to a D/E demographic audience and strugglers using psychographics. This is because it targets the rich and sheds them in a negative light, going against them. This relates to Plan B's Ill Manors music video as it is very against the rich, e.g. David Cameron. This is made obvious in the video, and again in the film disrespect is shown to authorities such as the police.
'ON PRINCIPLE, WHAT'S THE DIFFERENCE BETWEEN A TEENAGER LOOTING TRAINERS AND A POLITICIAN STEALING THOUSANDS IN EXPENSES? #ILLMANORS'
This targets a A-E demographic and mainstream psychographics audience. This is because it appeals to a wide audience and tries to get a message across to everyone, those who look at young looters negatively and those who look at politicians stealing negatively. This relates to Plan B's TedX lecture as he speaks about the state of young people in Britain and reputations. His Ill Manors music video was based on the London Riots and looting is what took place during this event.
Tuesday, 18 March 2014
Tuesday, 11 March 2014
Section B learner response
Ill Manors uses the same white font style in all three media platforms: broadcast, print and e-media. The connotations of the colour white represent innocence and purity. During Plan B's broadcast interview on the Jonathan Ross show, he speaks about characters in the film being mistreated, representing the vast majority of people who face the similar situations in reality. He also discusses this in his radio one interview with Fearne Cotton and numerous print ads such as magazine interviews and newspaper articles e.g. the guardian. The white font uses on DVD covers, billboards, social networking sites (Facebook and Twitter) etc and all media platforms represent the fact that characters were pure and innocent before they were involved in certain/negative situations, as shown in the film. The font helps audiences recognise the Ill Manors branding through font and colour scheme uses repeatedly. The differences in the platforms are that e-media provides interaction with audiences e.g. tweets and comments. Print provides website links in order for interaction along with information. Broadcasts also provide links. The uses and gratifications theory of diversion can be used as audiences use the e-media and media platforms to diverse from their every day life and interact with others.
Thursday, 6 March 2014
Ill Manors social network analysis
The technique used to promote Ill Manors on Facebook and Twitter is by allowing readers to win a copy of the film. This gets audiences involved with Ill Manors and also promotes the distributors Revolver Entertainment as their 15 year anniversary is celebrated.
The fact that Plan B has been nominated for BRIT awards, shows the recognition he has gained as a brand representation for his film Ill Manors. As audiences know that famous celebrities and artists attend the BRIT awards, for Plan B to be nominated for awards helps to promote the film along with his achievements.
Although this Facebook post and Twitter feed advertises the chance for audiences to get involved with BFI Film Academy, essentially by mentioning Revolver Entertainments as Ill Manor's distributors it is promoting the film also. The posts assume that audiences aged 16-19 know what Ill Manors is, and if not they can research it in order to find out and see whether this opportunity interests them or not.
The exclusive clip that has been revealed from the film includes John Cooper Clarke. The famous poet and performer is used as a celebrity endorsement for those who recognise him in order to attract more audiences to the film.
The Facebook and Twitter feed clearly advertises and promotes Ill Manors as it includes links of where people can buy the film on either DVD, Blu-Ray or iTunes. By using the word 'Limited Edition' it makes audiences feel as though it is a rare opportunity, therefore encouraging them to purchase the film.
Tuesday, 4 March 2014
Print platforms: Advertising
2) The central image shows Plan B holding a cigarette, implying he is smoking. This gives an immediate negative stereotype of Plan B and would make people who are older than him not in his favour. Whereas a group of people similar to his age may also participate in similar activities. Plan B as a Brand is therefore being presented in a negative manor. The white text saying 'Ill Manors' contrasts to the image as white has the connotations of purity and innocence. Finally, the billboard has a background image of Plan B at a council house/estate area. This could help identify the target audience for Ill Manors.
3) The Ill Manors movie billboard also promotes the album and soundtrack as it includes a release date.
1) On this DVD cover, the central image is placed in the middle of the main character (protagonist) in the film. Ill manors is clearly presented on the central image in big bold white writing. This could connote a sense of purity about the character. It also includes a cover line 'an absolute must see', in order to encourage audiences to watch the film.
2) The background image is of buildings that very much look like estate buildings. However, they are slightly glamourised by having flash lighting added to them. The character on the DVD cover is holding a gun, suggesting Ill Manors contains violence, and therefore targeting a specific audience. For example, it is more likely to appeal to a younger audience rather than elderly people who have no interest in watching in crime and violence. The fact that the characters head is surrounded by stars and reviews is giving a positive representation of Ill Manors, in the sense that it is well recognised. The cover also clearly states that Ill Manors is made for those 18 and over, meaning that it will contain violence and possible sex scenes.
3) Essentially, by showing all the names of newspapers/magazines/websites where Ill Manors have gained positive reviews, the DVD cover is advertising them along with Ill Manors.
1) This poster has a clear title below the main image. The white text and red background contrast to good vs evil. The main image includes most main characters in the film, which is unusual as print texts usually focus on one or two main characters when advertising a film. The cover line at the of the poster 'a raw and exciting directorial debut' is used to encourage audiences to watch the film.
2) The fact that the main colours used on this poster are red, black and white, it suggests a very violent feel. The red connotes blood and murder, and Ill Manors contains various scenes of violence. The white background suggests that all characters could have a pure past or future, depending on their actions. As all of the characters are placed together, it shows they have connections to one another in some way or form.
3) The poster includes information of the Ill Manors soundtrack and album and the bottom of the poster, essentially advertising the song along with the film to audiences.
Tuesday, 25 February 2014
Road Safety mock-24/02/14
Grade A
WWW: Excellent, concise application of theories/theorists.
EBI: Question 1 needs more specific reference to the techniques in the text.
LR: Write an additional paragraph (slow-motion, lighting etc.)
The road safety advert uses slow motion throughout the whole video from beginning to end. This is an original and effective approach to road safety as it emphasises the impact the car crash has on the family. Slow motion also allows the audience to focus on the facial expressions of the characters and also the actions of the male character, the driving is made apparent to us. The facial expressions enhance the equilibrium-Todorov's theory, as the audience are allowed to focus on the characters happy and smiling to shocked and worried and finally happy again when the male character is saved. The use of slow motion also has an emotional effect on the audience as we almost feel what the characters are going through.
The high-key lighting used emphasises the positive nuclear family. It represents and has the connotations of hope. Therefore when the daughter is dressed in wings and looks like an angel, she saves her father and represents hope and survival for the family. Essentially, high-key lighting suggests positivity and shows the family in a positive light.
WWW: Excellent, concise application of theories/theorists.
EBI: Question 1 needs more specific reference to the techniques in the text.
LR: Write an additional paragraph (slow-motion, lighting etc.)
The road safety advert uses slow motion throughout the whole video from beginning to end. This is an original and effective approach to road safety as it emphasises the impact the car crash has on the family. Slow motion also allows the audience to focus on the facial expressions of the characters and also the actions of the male character, the driving is made apparent to us. The facial expressions enhance the equilibrium-Todorov's theory, as the audience are allowed to focus on the characters happy and smiling to shocked and worried and finally happy again when the male character is saved. The use of slow motion also has an emotional effect on the audience as we almost feel what the characters are going through.
The high-key lighting used emphasises the positive nuclear family. It represents and has the connotations of hope. Therefore when the daughter is dressed in wings and looks like an angel, she saves her father and represents hope and survival for the family. Essentially, high-key lighting suggests positivity and shows the family in a positive light.
Monday, 24 February 2014
Plan B Print Texts: Interviews
Men's Health interview
The target audience for this article using a demographic scale would be a C1-D audience as the language is mostly slang therefore would relate to this audience. Using psychographics the target audience would be reformers and aspirers as it targets people who seek freedom and aspire to have a good physic. The Men's Health magazine is being used to reach a wide specific audience. The article does more than entertain, as well as being humorous it also informs by giving details of information of Plan B's nutrition regime and workout. This magazine allows audiences to view magazine articles which are also connected to Plan B. It also includes articles at the bottom which are similar and audiences 'might like.' The print interview uses quotes given by Plan B to show the realism of the interview with him. The narrative is used to tell audiences about Plan B's weight loss story and his inspiration.
Q Magazine
This interview targets a C2-E demographic audience as it uses informal and possibly offensive language to some audiences. Using psychographics the target audience would be Mainstreamers as Q music targets a wide stream audience with similar interests. The platform is being used in order to reach a wide audience and target specific people. The article entertains as well as showing the audience Plan B's live reaction to his music award through a video interview. The page allows viewers to post a comment at the bottom of the page, therefore participating and sharing thoughts on the subject. The video shows an interviewee who is standing on the left hand side with a mic and Plan B standing on the right who is being interviewed and asked questions. This makes it apparent to the audience that it is an interview. The narrative tells the audience about Plan B's reaction to his music award as well as showing footage live from the event.
Guardian interview
The demographic target audience for this interview is a C1-A audience as it uses formal language and The Guardian newspaper targets this specific audience. It targets Mainstreamers in terms of psychographics as The Guardian is a widely read newspaper by a mass audience. The Guardian is used for the Plan B interview to target audiences that it might not always appeal to. The newspaper usually targets a middle class older audience, however Plan B himself appeals to a younger audience. Therefore by appealing to a new audience, Plan B is possibly gaining more fans by making people aware of what he is doing and is used as a form of promotion for Ill Manors. The article entertains as well as informs as it gives information of Plan B's Ill Manors and includes names of the cast members and the running time etc. The bottom of the page allows readers to leave and share comments of their thoughts on the article. The interview includes quotes from Plan B and also information on his film. The journalist also writes about Plan B's background history, which is expected in a print interview. Narrative is used to describe background information on Plan B and also tells the story of how he came about making his film, Ill Manors.
Shortlist interview
This interview targets a C2-E demographic audience as it uses informal and possibly offensive language to some audiences. Using psychographics the target audience would be Mainstreamers as shortlist.com targets a wide stream audience with similar interests. This platform is being used to reach a wide and specific target audience who have an interest in Plan B. The article entertains and lets the reader know more about Plan B as a person as his answers reveal his type of personality. There is a place for audiences to comment on the article at the bottom of the page where it clearly states 'add a comment', encouraging people to interact with the article. The article is set out as a question and answer layout, making the print apparent that it is an interview. Narrative is used to tell the story behind Plan B's reasoning to make his song, Ill Manors and his intentions behind it.
The target audience for this article using a demographic scale would be a C1-D audience as the language is mostly slang therefore would relate to this audience. Using psychographics the target audience would be reformers and aspirers as it targets people who seek freedom and aspire to have a good physic. The Men's Health magazine is being used to reach a wide specific audience. The article does more than entertain, as well as being humorous it also informs by giving details of information of Plan B's nutrition regime and workout. This magazine allows audiences to view magazine articles which are also connected to Plan B. It also includes articles at the bottom which are similar and audiences 'might like.' The print interview uses quotes given by Plan B to show the realism of the interview with him. The narrative is used to tell audiences about Plan B's weight loss story and his inspiration.
Q Magazine
This interview targets a C2-E demographic audience as it uses informal and possibly offensive language to some audiences. Using psychographics the target audience would be Mainstreamers as Q music targets a wide stream audience with similar interests. The platform is being used in order to reach a wide audience and target specific people. The article entertains as well as showing the audience Plan B's live reaction to his music award through a video interview. The page allows viewers to post a comment at the bottom of the page, therefore participating and sharing thoughts on the subject. The video shows an interviewee who is standing on the left hand side with a mic and Plan B standing on the right who is being interviewed and asked questions. This makes it apparent to the audience that it is an interview. The narrative tells the audience about Plan B's reaction to his music award as well as showing footage live from the event.
Guardian interview
The demographic target audience for this interview is a C1-A audience as it uses formal language and The Guardian newspaper targets this specific audience. It targets Mainstreamers in terms of psychographics as The Guardian is a widely read newspaper by a mass audience. The Guardian is used for the Plan B interview to target audiences that it might not always appeal to. The newspaper usually targets a middle class older audience, however Plan B himself appeals to a younger audience. Therefore by appealing to a new audience, Plan B is possibly gaining more fans by making people aware of what he is doing and is used as a form of promotion for Ill Manors. The article entertains as well as informs as it gives information of Plan B's Ill Manors and includes names of the cast members and the running time etc. The bottom of the page allows readers to leave and share comments of their thoughts on the article. The interview includes quotes from Plan B and also information on his film. The journalist also writes about Plan B's background history, which is expected in a print interview. Narrative is used to describe background information on Plan B and also tells the story of how he came about making his film, Ill Manors.
Shortlist interview
This interview targets a C2-E demographic audience as it uses informal and possibly offensive language to some audiences. Using psychographics the target audience would be Mainstreamers as shortlist.com targets a wide stream audience with similar interests. This platform is being used to reach a wide and specific target audience who have an interest in Plan B. The article entertains and lets the reader know more about Plan B as a person as his answers reveal his type of personality. There is a place for audiences to comment on the article at the bottom of the page where it clearly states 'add a comment', encouraging people to interact with the article. The article is set out as a question and answer layout, making the print apparent that it is an interview. Narrative is used to tell the story behind Plan B's reasoning to make his song, Ill Manors and his intentions behind it.
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