Section B learner response

Ill Manors uses the same white font style in all three media platforms: broadcast, print and e-media. The connotations of the colour white represent innocence and purity. During Plan B's broadcast interview on the Jonathan Ross show, he speaks about characters in the film being mistreated, representing the vast majority of people who face the similar situations in reality. He also discusses this in his radio one interview with Fearne Cotton and numerous print ads such as magazine interviews and newspaper articles e.g. the guardian. The white font uses on DVD covers, billboards, social networking sites (Facebook and Twitter) etc and all media platforms represent the fact that characters were pure and innocent before they were involved in certain/negative situations, as shown in the film. The font helps audiences recognise the Ill Manors branding through font and colour scheme uses repeatedly. The differences in the platforms are that e-media provides interaction with audiences e.g. tweets and comments. Print provides website links in order for interaction along with information. Broadcasts also provide links. The uses and gratifications theory of diversion can be used as audiences use the e-media and media platforms to diverse from their every day life and interact with others.