The technique used to promote Ill Manors on Facebook and Twitter is by allowing readers to win a copy of the film. This gets audiences involved with Ill Manors and also promotes the distributors Revolver Entertainment as their 15 year anniversary is celebrated.
The fact that Plan B has been nominated for BRIT awards, shows the recognition he has gained as a brand representation for his film Ill Manors. As audiences know that famous celebrities and artists attend the BRIT awards, for Plan B to be nominated for awards helps to promote the film along with his achievements.
Although this Facebook post and Twitter feed advertises the chance for audiences to get involved with BFI Film Academy, essentially by mentioning Revolver Entertainments as Ill Manor's distributors it is promoting the film also. The posts assume that audiences aged 16-19 know what Ill Manors is, and if not they can research it in order to find out and see whether this opportunity interests them or not.
The exclusive clip that has been revealed from the film includes John Cooper Clarke. The famous poet and performer is used as a celebrity endorsement for those who recognise him in order to attract more audiences to the film.
The Facebook and Twitter feed clearly advertises and promotes Ill Manors as it includes links of where people can buy the film on either DVD, Blu-Ray or iTunes. By using the word 'Limited Edition' it makes audiences feel as though it is a rare opportunity, therefore encouraging them to purchase the film.
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