Print platforms: Advertising

1) The key conventions help the audience identity the print text. The billboard uses a central image of Plan B, helping us identify who the billboard is about. It also uses large bold text to clearly represent the title, Ill Manors. It provides relevant information as a text usually would of the title and release date.

2) The central image shows Plan B holding a cigarette, implying he is smoking. This gives an immediate negative stereotype of Plan B and would make people who are older than him not in his favour. Whereas a group of people similar to his age may also participate in similar activities. Plan B as a Brand is therefore being presented in a negative manor. The white text saying 'Ill Manors' contrasts to the image as white has the connotations of purity and innocence. Finally, the billboard has a background image of Plan B at a council house/estate area. This could help identify the target audience for Ill Manors.

3) The Ill Manors movie billboard also promotes the album and soundtrack as it includes a release date.

1) On this DVD cover, the central image is placed in the middle of the main character (protagonist) in the film. Ill manors is clearly presented on the central image in big bold white writing. This could connote a sense of purity about the character. It also includes a cover line 'an absolute must see', in order to encourage audiences to watch the film. 

2) The background image is of buildings that very much look like estate buildings. However, they are slightly glamourised by having flash lighting added to them. The character on the DVD cover is holding a gun, suggesting Ill Manors contains violence, and therefore targeting a specific audience. For example, it is more likely to appeal to a younger audience rather than elderly people who have no interest in watching in crime and violence. The fact that the characters head is surrounded by stars and reviews is giving a positive representation of Ill Manors, in the sense that it is well recognised. The cover also clearly states that Ill Manors is made for those 18 and over, meaning that it will contain violence and possible sex scenes.

3) Essentially, by showing all the names of newspapers/magazines/websites where Ill Manors have gained positive reviews, the DVD cover is advertising them along with Ill Manors. 

1) This poster has a clear title below the main image. The white text and red background contrast to good vs evil. The main image includes most main characters in the film, which is unusual as print texts usually focus on one or two main characters when advertising a film. The cover line at the of the poster 'a raw and exciting directorial debut' is used to encourage audiences to watch the film.

2) The fact that the main colours used on this poster are red, black and white, it suggests a very violent feel. The red connotes blood and murder, and Ill Manors contains various scenes of violence. The white background suggests that all characters could have a pure past or future, depending on their actions. As all of the characters are placed together, it shows they have connections to one another in some way or form. 

3) The poster includes information of the Ill Manors soundtrack and album and the bottom of the poster, essentially advertising the song along with the film to audiences.