I am assessing Vijay Sahota's blog, he has chosen to research Thor the Dark World. He has covered all three media platforms: Print, Broadcast and E-Media. He has particularly looked at billboards, magazines and reviews for print and analysed them. For broadcast, Vijay has focused on Thor's DVD release, radio interviews with the cast and television promotion on channels such as Sky. For E-Media he has looked at social networking sites such as Facebook, Twitter and YouTube.
The promotional techniques for Thor and Ill Manors are the same in terms of E-Media. Both films use social networking sites such as Facebook, Twitter and YouTube. This is because it creates word of mouth and the internet is used on a mass scale, therefore targets a wide, specific audience.
Vijay has looked at all three platforms in depth and picked out various promotional techniques. After looking at his blog work, I could look at more examples of the different media platforms in more depth.
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