Grade A
WWW: Excellent, concise application of theories/theorists.
EBI: Question 1 needs more specific reference to the techniques in the text.
LR: Write an additional paragraph (slow-motion, lighting etc.)
The road safety advert uses slow motion throughout the whole video from beginning to end. This is an original and effective approach to road safety as it emphasises the impact the car crash has on the family. Slow motion also allows the audience to focus on the facial expressions of the characters and also the actions of the male character, the driving is made apparent to us. The facial expressions enhance the equilibrium-Todorov's theory, as the audience are allowed to focus on the characters happy and smiling to shocked and worried and finally happy again when the male character is saved. The use of slow motion also has an emotional effect on the audience as we almost feel what the characters are going through.
The high-key lighting used emphasises the positive nuclear family. It represents and has the connotations of hope. Therefore when the daughter is dressed in wings and looks like an angel, she saves her father and represents hope and survival for the family. Essentially, high-key lighting suggests positivity and shows the family in a positive light.
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