1) The Facebook page has 30,096 likes.
2) The top of the page is promoting the film Ill Manors.
3) The photos available on the page for Ben Drew's appearance at the Brit Awards 2013 promotes the film as it states 'It caps off a great 2012 for Ben who released his debut film Ill Manors, which is out now: http://bit.ly/iLLManorsDVD', providing the link and opportunity for fans to purchase and watch the film. The British Independent Film awards also promotes the film as it mentions Ben Drew is again nominated for awards. While promoting Anuvahood and Offender, Revolver Entertainment give the chance to celebrate Total Film's 200th issue, and have goodies to giveaway. People who want to win should dead over to have the chacne to win Ill Manors, Anuvahood and Offender Signed Merchandise and Blu-rays! At: http://bit.ly/Sc3LxU.
4) Revolver Entertainment give fans a chance to win a copy of Ill Manors as a celebration of their 15 year anniversary. Also, a question saying 'Is Ill Manors your anthem of the year' with the video link attached below is asked to fans, encouraging them to watch the music video. Another question asked is 'Aged 16-19 years old and want a chance to make a short film? We've partnered with the BFI Film Academy to give you that chance. ' This gives fans the opportunity to win.
5) The top image of the page shows the DVD cover of Ill Manors, below it in the information section it includes the 'buy now' DVD links for the film. The album is promoted through a video link and the opportunity for fans to leave their comments/reviews. Also, the DVD is promoted as a post says 'Pick up the Limited Edition Lenticular cover on Blu-Ray or DVD at Amazon UK or Download it on iTunes (UK) today', providing relevant links to purchase.
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7) In May it released the film trailer, the coming in cinema date, film review links, win a chance to attend the world premiere of Ill Manors, exclusive previews etc.
Twitter:
1) The Ill Manors logo and background image is used from the DVD cover on the Twitter page, promoting the film.
2) The hashtags used are: #illmanors, #legaldownloads, #vod, #mustbuy, #support, #brilliant, #loveit.
3) Anouska Mond tweeted 'Anyone watch #illmanors this weekend? Watcha think? Hope you enjoyed it!' This obviously appeals to the Ill Manors audience as Anouska starred in the film as one of the main characters. Plan B also tweeted 'Big thanx all the peeps who came out to HMV tonite! Enjoy the movie!! #illmanors'. Plan B is the director of the film, also appealing to the Ill Manors audience as he is the main face of the brand. Chris tweeted 'HMV Ill Manors DVD signing was great!! Thanks to all Ill Manors fans who came down!!! Good to c @iLLmanors family!!'. Chris also plays a mian role in the film so targets Ill Manors target audience/fans.
4) The twitter page includes pictures of the Ill Manors DVD cover, HMV signings with the cast of the film and behind the scenes images. All of these are related to Ill Manors, whether it is the characters or DVD cover, therefore promoting the film.
5) The Tag London campaign in the Ill Manors twitter feed tweeted 'Olympics gonna leave us with #taglondon', '#illmanors look around, what do you see? #taglondon' and '#illmanors simple word... life!!! #taglondon'. This does not target a particular audience, however targets those who want to make their views on London and life clear and spread to everyone.
6) During May/June 2012 posts such as 'Excited about the release of the film next week? Make sure you check out the album Ill Manors, out July 16th' were tweeted. This tweet is straight forward and to the point, it clearly promotes the film release and gives a specific time period of the release along with a date for the album release. Another tweet is '5 days to go: Ill Manors is out in cinemas next Wednesday and booking is now open. Find your nearest cinema.' This promotes the film effectively by telling followers when the film is out and what day in cinema. In October, the tweet 'Have you pre-ordered your copy yet' was tweeted, with the relevant links e.g. Amazon. This provides links for followers to be able to easily access and buy the DVD.
Instagram:
1) The instagram page '4planb' focuses on the Ill Manors film. The film is promoted through images posted on the page such as the DVD cover and posters with release dates.
2) The image of the DVD cover promotes the film by showing followers it is out for them on Blu-ray and DVD and available for them to buy. Another post of an Ill Manors poster shows the release date of the film, encouraging viewers to look out for it and watch it. Finally an image of several signed copies of Ill Manor posters has been posted. This promotes the film along with Ben Drew the director himself as his autograph is on them.
3) The hashtag #illmanors is used on the instagram page, as well as other social networking sites such as twitter. Therefore there is a consistency, this is used to establish the brand name itself. Therefore everything that has this specific hashtag is related to Ill Manors film.
4) The DVD cover of Ill Manors has the hashtag #illmanors. On the e-media sites, when promoting the DVD through twitter and facebook this hashtag is also used. The DVD helps to promote the Ill Manors branding. Another image with #illmanors is a canvas that looks like the billboard (print) of Ill Manors. This image is instantly recognised as it is the Ill Manors background image constantly used in platforms. Audiences can easily recognise this and relate back to the film. Finally, images with Ben Drew at awards on stage are also tagged with #illmanors and #britawards. This shows he was at the awards for his nominations for his film Ill Manors. This broadcast platform allows a mass audience to watch Ben Drew on television and virally and discuss Ill Manors, also promoting it.
YouTube:
1) The planbuk channel promotes the Ill Manors album along with the film which has the same title. It includes reviews and ratings from newspapers and maagzines. The page includes video links which contain related information to the Ill Manors film that Plan B has published. For example, the 'I am the narrator video' and the official Ill Manors trailer.
2) The YouTube channel also the Ill Manors album by showing that it is available to buy on iTunes and also provides a link. This is also seen on media platforms such as social networking sites (Facebook and Twitter), billboards and magazine print ads. All of these promote the film as Ill Manors is both the title of the film as well as the album. Therefore by seeing the title 'Ill Manors', it would remind an audience of film which is why the album is so widely promoted. These platforms appeal to the Ill Manors target audience as they usually allow interaction (e-media). The target audience is generally young and therefore more technology aware.
3) Links to social networking sites such as, Facebook, Twitter, Google plus, Soundcloud are available on the YouTube page.
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