Monday 11 November 2013

Young & Rubicam's 4 C's

Main Priority: Enlightenment

Independence is your way, you make up your own mind and, ideally, manage your own time. In every way you need room to stretch and grow and move about. Freedom is not just an ideal. It’s a basic necessity. All rigid restrictions are irksome to you, be they hierarchies and bureaucracies, accepted ideas, roles, rules and routines – or tight collars and small windows.

Luckily you are sufficiently inventive and versatile to overcome these restrictions and find the freedoms that you need. What about those who are powerless to do so ? You may feel yourself drawn to active involvement on their behalf - your search for enlightenment naturally includes the desire to set the whole world free.

More than others you are aware of personality in the world around you, which connects with a feeling for relationships ... for instance of colours, shapes, or tastes. The result is a very personal expression, whether it happens in the kitchen, the garden, at work or at play. Generally open to experience., you are attracted to intelligence, to people and things that exhibit unique, authentic and unexpected facets. 
                       Main Priority: Control
Characterisation: Succeeder

You are powered by a strong goal orientation; your long term growth plans backed up by the confidence of high self-worth. The underlying aim of your drive is duration and stability, a desire for lasting personal achievement. It’s possible that you have a forward plan of your life worked out, and think in terms of strategic moves towards willed outcomes.

Your creativity works in a process of simplifying complexity – cutting through ambiguity and extraneous complication, organising solutions. And in finding ways to express your conclusions in down-to-earth examples from personal experience.

You do need to be the captain of your ship, separate from the mass of people - and to enjoy the rewards of success as well as the symbols of prestige that inspire the achievement of life goals. You may feel an attraction to things that have lasted for a long time – well-aged single-malt whisky can be one example, a tendency to align yourself with the local political and social establishment another.

You are particularly aware of the importance of inter-personal communications. Socially you feel most at ease with individuals who share your Control priority, but on some level you may need a more caring and protective antidote to the stress and suppression involved in your drive toward success.


I agree that i fit into the category of a succeeder. I like to have control in situations so i have a sense of direction and reassurance. I also like to be independent as i am the only one who can reach success for myself. 

Ten Brands that appeal to my group:
  1. Apple
  2. Waitrose
  3. Gucci
  4. BMW
  5. Michael Kors
  6. Jaguar
  7. Rolex
  8. Hugo Boss
  9. Sony
  10. Mac

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