Psychographics

Succeeder:

This car shows stability and endurance which is what succeeders look for. The prestige car is simple and shows the quality made into the car. Succeeders want something classy to represent their status.

Mainstreamer:

This Littlewoods advert shows the blending in of different people of all ages. It is a family friendly advert as it shows children as well as adults and shows a sense of belonging.

Reformer:

This Subaru car advertisement shows the freedom of restriction a girl has as she grows up and drives away from home. It also shows her personal growth as they show her get older.

Aspirer:

The Rolex advert aims to those who aspire a certain image and are materialistic. The image of the watch itself is enhanced by the colours used to show purity and elegance.

Explorer:

This holiday advert shows people having freedom and experiencing new things. It shows a range of different settings such as forests and oceans showing the creativity and difference from a typical life style.

Resigned:

The Sainsbury's Nectar card advert represents tradition and value for money which people in the resigned category seek. It also shows tradition with the different groups of people e,g, family and safety.

Struggler:

This advert shows the young and elderly population at Mcdonalds. This targets strugglers as it shows their homes which is an estate, sterotypically referring to low income. Therefore as Mcdonalds provides fast food at low prices, it shows that this is the type of audience they are trying to target.