The key features of the website are the different sections available to look at. This includes: the trailer, synopsis, Ben Drew, stills, videos, buy now, links, reactions and album.
The trailer allows viewers to gain an insight of the film and engages audiences with the storyline of the film as they gain a glimpse of it. If they find it interesting, they will be more likely to see the film when it is released. The trailer benefits audiences because they can see whether they actually would be interested in seeing the film, if they did not watch it an paid to see the film in cinema and ended up not enjoying it, then it would be a waste of time and money.
The synopsis is a brief overview of the films narrative. It mentions main characters and themes in the film. These are included to hook the attention of audiences, as they gain a deeper understanding of the characters in the story line.
The Ben Drew section gives viewers of the website background information of the director himself. It includes past history of his career and mentions his main stars in the film. It also mentions his Ill Manors song which was released after the 2011 London riots. This gives viewers more of a backbone about Ill Manors and Ben Drew as a director as well as a person as it tells his story and the reason for what he did, this interests viewers.
The still images show shots of characters from the film. Most of them look as though they were taken when shooting the film as characters are shown in relevant scenes, costume and make up. This is making clear most of the main characters and most others in the film. If viewers recognise an actor and are a fan, then they are more likely to be interested in the film and would want to find out more about it/watch it.
The video section allows viewers to have a short, yet further insight on the two main characters Ed and Aaron. As we hear from the characters ourselves, the interaction is more interesting rather than reading about them and they tell us more about the character personalities in the film and the reasons for the way they are.
The buy now, links, reaction and album are all used as synergy for Ill Manors. The buy now lets viewers know the dvd is available on blu-ray, download and on demand. The social media links to Twitter and Facebook allows audiences to see other peoples views and comments on the film. The reaction section is slightly bias as it shows positive reviews from famous singers such as Ed Sheeran, Alicia Keys and newspapers such as The Sun. These reviewers all interest different ages of audiences. Finally the album provides links to iTunes, amazon, play and HMV. This is a quick and easy way for viewers to access purchases and support the film and Ill Manors album. The website makes use of synergy in order to attract and almost convince viewers of the website to support the film. This is through watching the film, buying and downloading soundtracks and joining the relevant Ill Manors social media.
2) Jonathan Ross interview
The target audience for the Jonathan Ross and Plan B interview using a demographic scale would from C1-A. This is because the show tends to appeal to a higher demographic audience and has guest celebrities starring on the show for talk show interviews. Using psychographics, the audience would be Mainsteamers as The Jonathan Ross show has a large, wide audience and appeals to everyone as it is humorous. The Jonathan Ross show broadcasts on ITV on Saturdays at 9:35pm. This means that it is post watershed as it contains adult humour and strong language, unsuitable for children. Saturday nights are usually spent with family relaxing. In the interviews, Jonathan Ross talks about celebrities lives, careers and what they are currently doing. Audiences with an interest in these celebrities will be interested in knowing the answers to his questions to find out more about Plan B.
3) Soccer AM interview
Using a demographic scale, the target audience for this clip is a C2-D audience. The show appeals to sport fans and audiences from a lower scale would be more likely to have the time to watch the show. Using psychographics, I believe Soccer AM targets reformers as a lower demographic group would be anti-materialistic, but aware of good taste as reformers are. Soccer AM broadcasts on Sky Sports 1 on Saturdays at 10am. In the interview they speak about Plan B's chosen career path and his past history. Also his achievements and where he plans to head next in terms of his music career.
In both interviews, Plan B is presented as quite laid back and easy to have a conversation with. In both he takes jokes light heartedly and makes jokes himself, so does not take the interviews and formally and serious. More of the fun side of Plan B was shown in the Soccer AM interview as clips of him were shown from Adulthood which gave them something to talk and laugh about. The Jonathan Ross interview was quite short and mostly formal.
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