Plan B on Radio One

Radio link-http://www.bbc.co.uk/programmes/p00pvgb9

Plan B had a radio one interview with Fearne Cotton on 7th March 2012. The interview focused on Plan's B career and upcoming Ill Manors movie along with his previously released Ill Manors soundtrack, rather than his celebrity image. Plan B spoke about his creative process when writing for the movie and that he cannot write a good script unless he is feeling creative and passionate about his words. He also mentioned his release dates for his album and movie several times with host Fearne. The fact that his Ill Manors single has made the radio one playlist means that his song is able to target a specific audience. The audience that listen to radio one would be an age from 16-34 and youthful. The radio channel also targets Mainstreamers as the music is quite modern and widely available, rather than music genres that are not played on most popular radio stations. As BBC are public broadcasters, their aim is to entertain, inform and educate. Therefore Plan B's appearance on radio one let listeners learn about Plan B more as person, rather than seeing him as a director/song writer/rapper. There were also opportunities to interact with the star himself and call/text into radio one and ask questions or leave comments.