4) How are representations constructed across the three platforms?
Print:
The Telegraph newspaper held an interview with cast member John Ratzenberger who plays 'Hamm' in Toy Story 3. (http://www.telegraph.co.uk/culture/film/7898867/Toy-Story-3-John-Ratzenberger-interview.html)
One way in which this print platform meets the key conventions of print media is by having a 'question and answer' style interview with Toy Story star John Ratzenberger. Although this is commonly used in magazines, the newspaper is still effective on those who are particularly interested in the film's release as the newspaper is widely available and distributed. John Ratzenberger is presented as a down to earth guy in this interview. As he speaks about Pixar movies in a positive light, readers can see his real passion and enthusiasm for Toy Story 3 and being a part of it through his character Hamm. I believe John is likable in this interview and it creates awareness for himself as an actor as well as the upcoming movie. John is represented in a positive way in order to make his character more likable. If he is liked by audiences then they will be more likely to want to watch his films and especially Toy Story 3 as this article features on it. This then leads to a larger fan base for the film and audiences will be willing to purchase DVD's and watch the film in the cinema. Audiences can represent themselves by writing in to the official Toy Story 3 magazine for example, where their comments a photos can be displayed in the last page of the magazine.
Broadcast:
The official Toy Story 3 DVD is available in Blu-Ray and can be purchased in stores and online. It includes the movie itself with exciting extras such as behind the scenes and deleted scenes.
The front cover of the DVD itself is immediately attractive for audiences. As all the characters look as though they are running towards the audience, it means the audience can feel as though they can connect with the image. The content of the DVD includes the film, deleted scenes and behind the scenes (making of Toy Story 3). This allows viewers to be able to gain a first hand insight of the characters both on and off set. The behind the scenes allows viewers to see the actors playing the roles of the characters when rehearsing their lines for example. This shows audiences about the actors personalities as we can see who takes the role seriously and which actors laugh every now and then. The deleted scenes may include extras that did not get added into the movie or funny scenes where the actors/characters were humorous. The representation however of all the actors/characters is positive as they all get on well with each other. I believe that a positive representation of the characters is used to make the actors more likable for audiences. If this is the case, Toy Story 3 are likely to gain more fans. This could then lead to fans watching the film in cinema, buying the DVD etc and creating a larger fan base as well as revenue for the film.
E-Media:
The online interview with the Toy Story 3 cast allows viewers to gain access to the actors with a question and answer style interview (https://www.youtube.com/watch?v=Bive50EsTT).
The actors in the movie face a question and answer style interview, which gives viewers an insight to the roles they play in Toy Story 3 and the experiences they faced when playing their characters. The interview shows clips of the characters the actors play while speaking to them about their roles. The stars of Toy Story 3 face a positive representation as they talk about how they enjoyed their roles and working with the other actors. The producer and director are also spoken to towards the end of the interview and they discuss how they wanted to make Toy Story 3 different and unique. The main purpose/idea of this interview was to be able to discuss how characters in the film found their role to be for them and whether it was challenging. This is presented to the audience because it shows the build up of the film and the challenges characters had to face in order to make a perfect film. The older audience for the film get a chance to represent themselves through social networking sites such as Twitter, Facebook and YouTube.
Across all three media platforms, the actors of Toy Story 3 always are presented in a positive light and reinforce their enthusiasm about the film and their enjoyable experience of working with Pixar and the rest of the cast. The actors star personas come across as genuine and likable towards audiences of Toy Story 3. The print newspaper article with John is more likely to target an older audience as it features in The Telegraph, whereas the Toy Story 3 DVD, as that is more appealing for children as shows the visual side of the making of the film. I believe all three platforms purpose is to entertain and create awareness of Toy Story 3.
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