MEST 1 Cross Media Study - Toy Story 3

1) Film Media in context

Toy Story 3 is promoted to audiences through print, broadcast and E-Media. This means that hand copies of the film's promotion are available e.g. magazines. Broadcast is where promotion is done through television, e.g. advertisements and film trailers. E-Media uses the internet for promotion e.g. the official Toy Story 3 website.

Print Media:

As print media is costly due to producing official magazines and billboards for advertisement and promotion materials, it means that Disney's budget of $200 million had to go towards print media. Below are examples of billboards and the Toy Story 3 official magazine.














Broadcast media:

When Toy Story 3 is scheduled on television channels such as BBC One and BBC One HD, viewing may not always be taken into account and counted as Sky Plus allows viewers to record the film and watch later and also showed the Toy Story 3 trailer before the movie release. Viewers also have the chance to catch up with the film on BBC iPlayer, available online and on Sky catch up TV. The official DVD allows fans to purchase the disc.



E-Media

Facebook and Twitter social media is used in order for fans to interact with the film. The official Toy Story website (http://toystory.disney.com/) allows fans to purchase items, play games, watch videos, view the gallery and buy the movie. As there is alot of piracy on the internet, it is hard to police Toy Story 3 films posted on the internet as most are not legit. The world wide web allows people to view as much information as they want on the film, which could be overwhelming.  Youtube and online sites such as Netflix also allows audiences to watch Toy Story 3 online.

Changing technologies:

As technology is increasing for both adults and children, print media such as billboards used for promotion along with TV guides are also used with e-media in order to promote to an audience on a large scale. For example, print media such as billboards offer film release dates and so do the Toy Story 3 social networking sites e.g. Facebook and Twitter. Due to audiences preferring e-media, it is used on a much larger scale, whereas print media was preferred before. E-media is free for audiences to use as they would not have to pay to follow the twitter fan page, however they would have to pay for prints such as the Toy Story 3 magazine.