Media mock exam

Grade D

WWW: Good use of media terminology in sound/editing question.

EBI: Audience question needs theory (uses and gratifications) and psychographics-re-do.

I believe the audience for Frozen Planet using a socio-demographics scale would focus on a C1, C2, D and E audience. As the programmes purpose is to educate, these particular audience groups would be interested. An A and B group would be most likely to be too busy on a Wednesday at 9pm so would not be interested. I believe it targets families as it is a very family oriented documentary, suitable for all ages (including children). In terms of psychographics using Young and Rubicam's theory, I believe this programme targets Mainstreamers as the show is on at a peak time. This specific category of people tend to follow 'norms' and do not like media products too offensive. Frozen Planet does educate, inform and entertain it's audience. Moving on to uses and gratifications, Blumler and Katz (1974) I believe this documentary would fit into both a personal relationships and surveillance category. Personal relationships because as the show is quite family orientated, it can be used for social interaction of family life. Also, surveillance because Frozen Planet represents weather reports from the Antarctic.

 As it is informative on nature animals and global areas (Antarctic), it educates successfully. Frozen Planet was the most watched natural history series in the UK as this episode hit 7 million viewers, emphasising the widespread audience.

The show is broadcasted on BBC One HD and BBC iPlayer, usually a C1, C2 on a socio-demographic audience can afford high definition and online streaming. So, this may be the main target audience Frozen Planet focuses on.