Avatar
Scream 4
P.S I Love You
Costume and Make-up: Avatar is a adventure animation, therefore the costumes are of animations and make up is of virtual looking beings. However, with the humans in the trailer, battles occur and make up is used to make them look as though they have been injured and bruised. Moving on, Scream 4 is a horror. The costume of the main character is plain black and has a white mask, this is the killer in the movie. Make up is again used to make characters look as though they are bleeding and dying. Finally, P.S I Love You is a romance, costumes for the main characters are quite modern. The woman wears dresses and skirts, the man wears trousers and tops. This gives a casual feel to the movie.The make up is also quite simple, so giving the film can relate to reality and be modern.
Lighting and colour: To begin with, Avatar uses quite technical bright lighting and common colours such as blue for effects. Lighting is used to show blasts and blow ups as well as the trailer being quite generally bright the whole way through. Scream 4 uses a lot of black and red to connote murder and death, emphasising the fact that it is a horror. The lighting is quite dull during scenes of death. This done to create mystery and not to give away too much information to the audience in order for suspense to remain. P.S I Love You uses bright lighting and colours of red and white throughout the trailer. This is to create a sense of love and purity. The female wears a red dress and shoes at one point of the trailer, showing that she could be the main character in the romantic lead.
Setting and Props: Firstly, Avatar is set in a research lab as well as a whole other island and universe called Pandora. The props used to make it obvious it is an adventure are planes, helicopters, guns etc. On the other hand, Scream 4's main prop is a knife and telephone. The telephone call is used as a symbol of an upcoming murder and the knife is used for the actual murder scene. It is set in homes and schools to make it more like a reality. Lastly, P.S I Love You similarly set in homes to make it relate to everyday life, and uses love letters, couples etc to make it obvious it it of the genre romance.
Actor placement and expression: Furthermore, Avatar uses the main character in a wheelchair facing hefty machinery, therefore we assume there will be some adventure, challenges or thrill. Scream 4 shows the three main characters from the previous Scream, so we instantly know the same cast will be starring, drawing in fans of the film already. The two in the background facial expressions look fearless, however the main one in the middle looks the opposite, this suggests some mystery and terror. To end with, P,S I Love You shows five characters from the movie looking quite casual but confused also. This suggests a twist in the romance.
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