Psychographics

Succeeder:

This car shows stability and endurance which is what succeeders look for. The prestige car is simple and shows the quality made into the car. Succeeders want something classy to represent their status.

Mainstreamer:

This Littlewoods advert shows the blending in of different people of all ages. It is a family friendly advert as it shows children as well as adults and shows a sense of belonging.

Reformer:

This Subaru car advertisement shows the freedom of restriction a girl has as she grows up and drives away from home. It also shows her personal growth as they show her get older.

Aspirer:

The Rolex advert aims to those who aspire a certain image and are materialistic. The image of the watch itself is enhanced by the colours used to show purity and elegance.

Explorer:

This holiday advert shows people having freedom and experiencing new things. It shows a range of different settings such as forests and oceans showing the creativity and difference from a typical life style.

Resigned:

The Sainsbury's Nectar card advert represents tradition and value for money which people in the resigned category seek. It also shows tradition with the different groups of people e,g, family and safety.

Struggler:

This advert shows the young and elderly population at Mcdonalds. This targets strugglers as it shows their homes which is an estate, sterotypically referring to low income. Therefore as Mcdonalds provides fast food at low prices, it shows that this is the type of audience they are trying to target.

Preliminary exercise & Evaluation

The task of this preliminary exercise was to make a short 30 second clip in order to enhance our editing skills and to get a feel of how to use the video cameras. We also had to use the 180 degree rule and show match on match action. My group particularly focused on a conversation between two females (Humera and I), where we delivered four short lines of dialogue to build and create suspense. We then showed Ishan under the table lying down towards the end of the clip, with his eyes closed to show the audience we murdered him.

WWW:

My group did not break the 180 degree rule as we filmed over my left shoulder and Humera’s right shoulder, focusing on one side of the room as we had our conversation sitting opposite each other on the table. We also used a match on match action shot when Humera opened the door to the room, where I was sitting down waiting for her. We also came up with a short, yet intriguing dialogue to interest the audience within the 40 seconds of filming. I also feel like the pace of the clip was good, not too fast but not too slow either as it kept the audience interested. We also used a good range of different types of shots e.g. long shot when Humera is walking towards the door, high angle shot when she opens the door, a shot under the table and a close up on Ishan’s face. I feel as though my group and I followed the structure and requirements well, however there were things we could improve.

EBI:

I believe that my group could have spent more time shooting the actual production, even though we had one week to film and edit. When the conversation was filmed, It would have been better if me and Humera had sat closer (possibly taken a table out), as the distance between us did not let the camera focus clearly on our faces.  Also, if we used the 180 degree rule on the other side of the room and did shots on our opposite shoulders to what we originally filmed as it would allow less of the background room to be shown. This would make the film clip look more professional. We also should have put down the blinds in the room as the fact that you can see outside the window does not make the murder look as serious. Infact we should be in an isolated room with the dead body under the table. However, this helps my group and me as we now realise the importance of the background in filming as well as the characters, dialogue, lighting and sound.

Overall it was a fun and enjoyable experience which will definitely help me with my filming next time for my coursework as I have learnt new editing skills, as well as picking up on faults in our production to improve for the future.

Mainstreamers presentation

Grade: A

WWW:

• Good use of detail and information
• Well explained points
• Good use of examples and images
• Links to Mainstreamers

EBI:

• More research into the type of car e.g. Ford
• More media consumption

Young & Rubicam's 4 C's

Main Priority: Enlightenment

Independence is your way, you make up your own mind and, ideally, manage your own time. In every way you need room to stretch and grow and move about. Freedom is not just an ideal. It’s a basic necessity. All rigid restrictions are irksome to you, be they hierarchies and bureaucracies, accepted ideas, roles, rules and routines – or tight collars and small windows.

Luckily you are sufficiently inventive and versatile to overcome these restrictions and find the freedoms that you need. What about those who are powerless to do so ? You may feel yourself drawn to active involvement on their behalf - your search for enlightenment naturally includes the desire to set the whole world free.

More than others you are aware of personality in the world around you, which connects with a feeling for relationships ... for instance of colours, shapes, or tastes. The result is a very personal expression, whether it happens in the kitchen, the garden, at work or at play. Generally open to experience., you are attracted to intelligence, to people and things that exhibit unique, authentic and unexpected facets. 

                       Main Priority: Control

Characterisation: Succeeder

You are powered by a strong goal orientation; your long term growth plans backed up by the confidence of high self-worth. The underlying aim of your drive is duration and stability, a desire for lasting personal achievement. It’s possible that you have a forward plan of your life worked out, and think in terms of strategic moves towards willed outcomes.

Your creativity works in a process of simplifying complexity – cutting through ambiguity and extraneous complication, organising solutions. And in finding ways to express your conclusions in down-to-earth examples from personal experience.

You do need to be the captain of your ship, separate from the mass of people - and to enjoy the rewards of success as well as the symbols of prestige that inspire the achievement of life goals. You may feel an attraction to things that have lasted for a long time – well-aged single-malt whisky can be one example, a tendency to align yourself with the local political and social establishment another.

You are particularly aware of the importance of inter-personal communications. Socially you feel most at ease with individuals who share your Control priority, but on some level you may need a more caring and protective antidote to the stress and suppression involved in your drive toward success.

I agree that i fit into the category of a succeeder. I like to have control in situations so i have a sense of direction and reassurance. I also like to be independent as i am the only one who can reach success for myself. 

Ten Brands that appeal to my group:

1. Apple
2. Waitrose
3. Gucci
4. BMW
5. Michael Kors
6. Jaguar
7. Rolex
8. Hugo Boss
9. Sony
10. Mac

Film Language mock feedback

Grade: B

WWW: 

• Some excellent, detailed answers.

EBI: 

• Editing the clear weakness - one to revise/practise
• You also don't need the opening paragraph of each answer. use it instead to make a point for extra marks.

In the future, I will be sure to go over my Film Language notes and practise my timing. Also, focus on the Editing section as that is what bought my marks down the most.